DATA ENGINEERING · ANALYTICS · AI-POWERED AUTOMATIONS
From raw data to automated decisions - one system, built for your business.
We build the data foundation, surface the intelligence, then automate the action. No manual work. No disconnected tools. No three different vendors.
WHO WE WORK WITH
SUBSCRIPTION SAAS & GROWING COMPANIES
Know exactly what your MRR, churn and CAC really are.
If you run on multiple payment processors and ad platforms and can't get one honest revenue number — we build the unified data system that fixes that. You own it at handover.
Three layers. One connected system.
01
Data Engineering
Clean, structured pipelines your analytics and AI can actually trust.
02
Analytics
Intelligence built from your own numbers, designed around the questions you actually ask.
03
Ai & Automation
Systems that act on that intelligence automatically — no human in the loop required.
Sound familiar?
Your team spends hours every week pulling, cleaning and formatting data that should already be ready to use.
You have dashboards and reports — but nobody's sure the numbers are actually right.
Decisions get made on gut feel because the data is too slow, too messy, or too hard to reach.
You've tried automating before, but without clean data underneath, the automation just breaks.
HOW WE WORK
01
Discovery
We map your business, your data sources, and where time and money leak to manual work. Free, no obligation.
02
Architecture
We design the pipeline and the metrics around the questions you actually ask — not a generic template.
03
Build & deploy
We build in phases. You see working dashboards before the end, not just at it.
04
Handover & Monitor
Full documentation, your team owns it, and monitoring flags failures the day they happen.
BUILT FOR REAL BUSINESSES
Every system we build solves a specific problem for a specific business. It’s never a generic template. No copy-paste solutions.
SUBSCRIPTION SAAS
One revenue truth across 4 payment processors
We unified 9 data sources into one system for a UK subscription business, then built the morning validation layer that caught four silent data bugs quietly corrupting their reporting. Anyone can build a dashboard; the rare skill is catching the errors that make dashboards lie.
WHAT CLIENTS SAY
“Before we started working with Alcon, our data was spread across six platforms. We tried many analytics platforms, including Hyros and Baremetrics. No solution was a good fit, and we couldn't tell which campaigns were attracting paid students. Alcon built our analytics system from the ground up, and now we own our data and have real-time dashboards that clearly show where our revenue comes from and where it goes.”
— Brett, COO · Taoist Wellness
WHO IS DBEDGE
Founded By Alcon Marshall
A data engineer and analytics builder based in Kuala Lumpur, working with SaaS and subscription teams across the UK, Europe, US, Singapore and Australia.
“ I spent over 7 years in performance marketing, where I saw too many analytics “black holes” erode stakeholder confidence. That frustration pushed me into data engineering—driven by the need to build pipelines that don’t just move data, but reveal how it truly behaves. My goal: to create a fuller, more reliable picture that stakeholders can trust. “
Ready to stop guessing?
Two ways to start, depending on where you are:
Run a Data Health Check — a fixed-scope audit that tells you what your real numbers are and what's silently broken. From $750. You keep the report either way.
Book a Discovery Call — a free 30-minute conversation to map your setup and tell you what a system would look like.